Hi, I’m Jo!
Founder, writer, and curator behind Told by Jo.
This space started as a personal blog and has grown into a cozy corner of the internet for women who crave ease, intention, and a little bit of everyday magic. Whether you’re here for style that actually fits real life, beauty routines that take five minutes or less, or encouragement for the in-between seasons of motherhood, you’re in the right place.
For over five years, I’ve been sharing my real life online – not just the curated moments, but the chaotic, beautiful, messy middle too. And along the way, I’ve built a community of women who are figuring it out, just like I am.
When I’m not creating content or planning my next blog series, you’ll find me with a coffee in hand, adding one more thing to my Sephora cart, or daydreaming about my next travel adventure.
Told by Jo is built on the belief that you can still do all the things you love, with style and intention, even when life is full. You’re in good company.
xo Jo
Get to Know Jo
my go-to coffee order
vanilla latte w/ almond milk
I’d rather be
collecting passport stamps
I’d spend my whole paycheck on
skincare products
My favourite childhood movies
Mrs. Doubtfire & parent trap
CURRENT BEAUTY OBSESSION
blush, brows & lashes
IF IT’S ON THE MENU, I’M ORDERING IT
seafood linguine
Partnerships & Collaborations
Creating authentic, engaging content is at the heart of everything I do.
Over the years, I’ve had the opportunity to collaborate with beauty, fashion, and lifestyle brands I genuinely love. My goal? To create content that feels real, builds trust, and resonates with the women who follow along.
If you’re a brand looking to connect with a warm, engaged audience, and want to collaborate in a way that feels natural and meaningful, I’d love to chat.
Get the Scoop
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